Privacy Policy



We are a  company that uses new technologies and artificial intelligence to improve performance and cyclist safety.

This Privacy Policy and the Cookies Policy,  apply to the use of our website, application, services and device.

Notio Technologies Inc. (“Notio”) is a subsidiary of Cycles Argon-18 Inc. Based in Montréal, Canada, we aim to improve the performance and safety of cyclists. This Privacy Policy applies to our web site, to NOTIO® device, NOTIO ® iOS application, our Services and your NOTIO® cloud account (collectively designated “NOTIO® ecosystem”). All of these are owned and operated by Notio together with its subsidiaries and affiliates, which operate the online store ("Store") portion of the site, (collectively "We", "Us" or "our"). By using one of these, you are a party to the contract (license agreement) that allows you to enjoy the NOTIO® device, and by using it, you signify your agreement to this Privacy Policy and to the processing of your Personal Data; which is necessary for the performance of the NOTIO® device. If you do not agree with these terms, please do not use our Services, nor the NOTIO® device.


Changes to this Privacy Policy apply when you use our site or services as of the moment they are published.

We reserve the right to change, modify, add, or remove portions of this Privacy Policy at any time and at our discretion. If you have an account with Us, you will be informed by email or by a pop-up window of all modifications. If you do not have any account with Us, please consult the link entitled “Last update”. Your continued use of this site following the posting of changes to this Privacy Policy will signify your acceptance of the revised terms. 

Using new technologies and artificial intelligence, NOTIO® device records in real-time data, namely to calculate real-time CdA (Coefficient of Aerodynamic drag) and analyzes your performance, one ride after another.

Hence, as part of our transparency commitment to you, we hereby inform you of our Privacy Policy. You will find in this Privacy Policy the information on how to contact our data controller, what are your rights and how to exercise them, what data is collected, for what purpose are they processed, with whom We may share your Personal Data, how long We keep the data collected, how We secure data, where We store data, and where your data may be transferred. We remain focused on the protection of your privacy. As part of our design process, We conduct a privacy impact assessment to understand the purpose of the new/enhanced Services, the personal information that might need to be collected to fulfill that purpose, and the necessary step to ensure that the Personal Data is properly collected and processed.

Our Data Protection Officer and representative can be reached at:



You provide us with personal data to be able to use fully benefit from NOTIO.

NOTIO® Services are data-based. Therefore, in order to use our Services, and fully benefit from the NOTIO® device, you are required to provide Personal Data. If you do not, the result of the analysis offered by the NOTIO® device may be distorted or simply not be available.


We collect your personal data and performance data.

We collect two general types of information from you: (1) personal data (“Personal Data” is any information relating to an identified or identifiable individual, such as your name, email address, age, weight, etc.); which includes your performance data (physiological information, such as heartbeat, etc.); and, (2) aggregate data for statistical purposes (such as information about traffic patterns on this site; for example, by using cookies to know how many users log in to this site on a daily basis).


1. Personal Data

You provide us with data to create your account.

Personal Data is collected when users provide information to Us, for example in creating a cloud account with Us to benefit from the NOTIO® device, in registering for electronic newsletters or other membership services, in answering surveys, purchasing items from the Store, registering to bid on items available at an online auction, and/or registering for contests and other promotional opportunities provided by Us. When you register or request information on this site, We generally need you to provide your name, email address, mailing address, daytime phone number and credit card information (only when ordering products at the Store), as well as create a username and password. In addition, if you send Us personal correspondence, such as emails or letters, We may collect such information in a file specific to you.

NOTIO® device also records your physiological information, such as heartbeat, muscle oxygenation, etc. Once an activity is completed, you will be able to import the data for analysis by email, AirDrop or by connecting to NOTIO® iOS application (collectively Our “Services”).

All Personal Data collected by Us are information you agree to provide to Us to benefit from the NOTIO ® device and our Services. Your Personal Data collected may come from no other sources. 

You hereby consent to the processing of your Personal Data by Us in order to benefit from Our Services.


2. Aggregated Information and Usage Information

We also collect data from the devices you use such as IP address and URL, but you will remain anonymous to us.

Aggregate information, such as the pages users access and information volunteered by them, and such as survey information and/or site registration information, is collected through various methods. In the course of using Our site, We also automatically track certain information about you. This information includes the URL that you just came from, which URL you go to next, what browser you are using, and your IP address. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, those computers that "serve up" web pages, automatically identify your computer by its IP address, and when you request a page from Us, our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although you will be logged in, you will remain anonymous to Us.



We use cookies to collect data.

This site uses cookies. A cookie is a very small file that is downloaded to your device when you visit a website. These files usually contain data like the site’s name and a unique user ID. They are used for a wide variety of purposes such as website analytics – counting visitors and their behavior, targeted advertising, recording user preferences or for authentication. Cookies are generally divided into essential and non-essential categories. The essential cookies are those necessary for providing the information requested by the user. These cookies cannot be switched off because the website would no longer work properly. However, these identifiers do not store any personal data. All the other cookies are considered non-essential. Included here are identifiers used for analytics, cookies from advertisers or third parties, including affiliates and those that identify a user when it returns to the website. These are not mandatory for the website’s functionality; therefore, they cannot be imposed upon you. If you switch them off directly on your device by selecting the “Do not track” preference, We will not be able to properly monitor Our website’s performance, and this site may not work as it should. Furthermore, any preference you may have may be lost. Cookies are not used by Us in support of measures or decisions regarding you personally nor to record information that refer to a specific user behavior, but rather aggregated data for general statistical purposes. If you consent to it when you visit this site, We use cookies for the technical functioning of the website, such as collecting your browsing experience on our website for anonymized statistics, whose purpose is to improve our communication and the service we offer.

Third party cookies

This site uses the following third party cookies and other usage tracking technology

  • Google Analytics (Google Inc.) and other third party services that enable monitoring and analyzing web traffic and user behavior, which may be used to contextualize and personalize ads.

  • Facebook Like button and social widgets (Facebook, Inc.) The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook.

  • Twitter Tweet button and social widgets (Twitter, Inc.) The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter Inc.


We collect and use the data to provide you with the services we offer.

We rely on our contractual agreement with you as the lawful basis on which We collect and process your Personal Data when you make an order for products and Services. Alternatively, in some cases, We rely on our legitimate interests as a business, for example, to measure customer satisfaction and troubleshoot customer issues. Where We rely on our legitimate interests, We will always make sure that We balance these interests against your rights.


We also use the data to improve your experience of our services.

We use both the Personal Data, the aggregated and the usage information data We collect to fulfill our contractual obligations towards you. We only process Personal Data for legitimate reasons. We use data to provide and improve the Services We offer. We use data to develop aggregate analysis and business intelligence that enable Us to operate, protect, make informed decisions, and report on the performance of our business. We use the data We collect to deliver and personalize our communications with you. In order to provide you with a better experience, We conduct research by collecting data, including public feedback. The data is analyzed and used for further development of our Services, to drive membership growth, and to increase engagement on our Services. We also use the data we have to investigate, respond to and resolve complaints and service issues (e.g., bugs). For example, We collect your Personal Data to fulfill orders, to provide you with our Services, to administer information requests and to provide information services, tracking/verifying compliance of your use of this Website or of the NOTIO® Services, to comply with our policies as well as federal, state and local laws, and for editorial and feedback solicitation purposes. We may use your email address and, in rare situations, your mailing address or phone number, to contact you regarding customer service issues or billing matters. Personal and aggregated data are also used to: improve the content of the Store; to perform system administration activities, to customize the content and/or layout of the Store for each individual user, and to notify users about updates to the Store or promotional offers or opportunities that We believe will be of interest to you. We will always provide you with an opportunity to accept or decline our commercial electronic messages. If you later decide, you would rather not receive our commercial electronic messages, or would like to opt-out of any other information request or distribution: you may update your account information on the applicable portion of this site or simply reply to any email sent to you and type UNSUBSCRIBE as the subject of your reply or in the message of the email and We will erase your name from our mailing list. We may also use data on the site to resolve disputes, troubleshoot problems and enforce our Terms of Use and this Privacy Policy.


We may share your data with partners or subsidiaries.

When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention. We do not sell, trade, rent or otherwise provide your Personal Data to third parties without prior permission from you, provided however that third parties do not include our subsidiaries, affiliates, licensees, partners, website hosting partners or other trusted third party service providers, who assist Us in operating this site and in offering our Services. We may, however, share your Personal Data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Furthermore, We cooperate with all law enforcement inquires and with all third parties to enforce their intellectual property or other legal rights. We may also disclose Personal Data as part of a corporate transaction such as a merger or sale of assets.


Provided that we are a Canadian-based company, Personal Data collected by Us may be stored and processed in Canada and in any country where our affiliates, subsidiaries or trusted third party service providers whom process data on our behalf, including countries outside the European Economic Area, namely in the United States. We will do this in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so. 

In such cases, We provided appropriate safeguards, and make sure that your rights are enforceable and effective legal remedies are available for you in these countries. We have with these recipients contractual clauses or binding corporate rules, which guarantee the security and privacy of your Personal Data. These countries may not have the same data protection laws as the European Economic Area and so, your personal data may not be subject to the same protections. However, in such cases, We will make sure that any transfer of your Personal Data to countries outside the European Economic Area is subject to appropriate safeguards as if it were being processed inside the European Economic Area and under the guiding principles set out in this Privacy Policy. If you would like further information, please contact our Privacy Data Officer,


We keep your Personal Data as long as your account is active and as long as needed to comply with our contractual and legal obligations.

We will only retain your Personal Data for as long as is necessary for the purposes described in this Privacy Policy and as long as your account is active or as needed to provide you with the requested Services. This means that the retention/storage periods will vary according to (a) the type of data, and (2) the purpose for which we have collected the data in the first place. If you wish to request the de-activation of your account, please contact Us at We will retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


We adhere to the European Data Protection Regulation (GDPR) and to PIPEDA (Personal Information Protection and Electronic Documents Act). The requirements in the GDPR from the European Commission promotes the safety of data and personal information of EU/EEA (European Union/European Economic Area) residents. PIPEDA is the federal privacy law for private-sector organizations that sets out the ground rules for how businesses must handle personal information in the course of commercial activity in Canada. You should know that you have a number of rights relating to your Personal Data. These are your rights:


You have the right to be informed about any new use of your Personal Data.

  • Right to be informed: You have the right to be informed about the collection and use of your Personal Data. In order to build your trust in Us, We comply with the transparency requirement and We provide you with our purposes for processing your Personal Data, our retention periods for that Personal Data, and whom it will be shared with. We bring any new uses of your Personal Data to your attention before We start the processing.


You can access and have a copy your own Personal Data upon request.

  • Right of access: At all time, you have the right to access your own Personal Data upon a verbal request or a written one. We have up to one (1) month of its receipt to respond to your request about the measures taken or the reasons for our refusal. That right includes a right to obtain a copy of your Personal Data as well as other supplementary information in order to help you understand how and why We are using your data, and to verify our conformity with this Privacy Policy and the applicable laws.


You can request rectification of incomplete or inaccurate Personal Data.

  • Right to rectification/restriction: You have the right to have inaccurate Personal Data rectified, or completed if it is incomplete. You also have the right to request restriction of the processing of your Personal Data where you contest its accuracy. Such a request can be made verbally or in writing. We have up to one (1) month to respond to your request about the measures taken or the reasons for our refusal.Please note that this right is not absolute; We can refuse to comply with your request if the request is manifestly unfounded or excessive, taking into account whether the request is repetitive in nature. If the request is manifestly unfounded or excessive, We may charge a “reasonable fee” for the administrative costs of complying with the request.

  • Right to erasure: The right to erasure is also known as ‘the right to be forgotten’. You can make a request, at any time, for erasure of your Personal Data in writing if you no longer want Us to process your Personal Data and if there is no legitimate reason for Us to keep it. We have up to one (1) month to respond to your request about the measures taken or the reasons for our refusal. You should know that this right is not absolute and only applies in certain circumstances. For example: We may refuse your request if We need to keep your Personal Data to exercise our right of information, to be compliant with a legal obligation, for reasons of public interest in the area of public health, for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes, or for the establishment, exercise or defence of legal claims.


You have the right to copy or transfer your Personal Data to another IT environment.

  • Right to data portability: The right to data portability allows you to obtain and reuse your Personal Data. It allows you to move, copy or transfer your Personal Data easily from one IT environment to another in a safe and secure way, without affecting its usability, and to receive Personal Data you have provided to Us in a structured, commonly used and machine readable format. You can also request that our controller transfers your data directly to another controller of your choice. Please note that this right to data portability only applies to your Personal Data, and not to anonymous data that cannot be linked back to you.


You can object to the processing of your Personal Data.

  • Right to object: You have the right to object to the processing of your Personal Data under certain circumstances depending on our purposes for processing and our lawful basis for processing. You have an absolute right to stop your data being used for direct marketing purposes at any time. You can make known to Us an verbal or written objection. We have up to one (1) month to respond to your objection about the measures taken or the reasons for our refusal.

  • Rights relating to automated decision making, including profiling: We may process your Personal Data to carry out automated decision-making and for profiling to allow you to fully benefit from our Product and Services .


You can send Us a request to the contact details mentioned hereunder. In certain cases, you may have the ability to view or edit your personal information online. Before We are able to correct any inaccuracies, however, We may ask you a proof of your identity, and to provide other details to help Us respond to your request. You also have the right to lodge a complaint with a supervisory authority about our use of your Personal Data to our Data Protection Officer


You can send requests or complaints to these addresses

  • For Canadian residents: Office of the Privacy Commissioner of Canada, online or by calling the Office at this toll-free number 1-800-282-1376. For more information: click here.

  • For EU residents: If you think your data protection rights have been breached, you have three options:

    • Lodge a complaint with your national Data Protection Authority (DPA)

    • Take legal action against Us

    • Take legal action against the DPA

    • For more legal information you can contact the Helpline of the CNIL +33 (0) or to consult the website, click here


We implement security measures to ensure safety of your Personal Data.

The security of all Personal Data associated with users of this site is of great concern to Us. We implement a variety of security measures to maintain the safety of your Personal Data. We have implemented physical, administrative and technical safeguards to help Us protect your Personal Data from unauthorized access, use and disclosure. We also require that our suppliers protect such information from unauthorized access, use and disclosure. We further ensure that there are strict physical controls in our buildings, which restricts access to your Personal Data to keep it safe. When credit card information is transmitted, We use SSL (secure socket layer) encryption technology. Any account information you enter on this site is password-protected so that only you can access it. You should not divulge your password or user identification number to anyone. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure.


Should you have any questions about the processing of your Personal Data, about exercising your rights or about our Privacy Policy, please feel free to contact our Data Protection Officer  at :


We are bound by the provisions of our Privacy Policy. By using the NOTIO® ecosystem, you agree to be bound by the same Privacy Policy. You hereby consent to the collection, the processing, and the destruction by Notio of your Personal Data as per this Privacy Policy provisions.